BACK-ON’s “Ice cream” promotional drive kicks off with revamped official HP and a new ‘behind-the-scenes’ video!

BACK-ON kicked off their promotional drive for Ice cream today with the launch of their revamped official website [Ice cream edition] which features a new logo, new promotional photo and a new design that incorporates all the links to their social media channels too!

BACK-ON.com - Ice Cream edition

I personally absolutely adore their new look: it’s clean, stylish and so easy to navigate. The band’s team have also redesigned the profile page – instead of individual profiles – there is now a quick summary of the band instead beneath the (new) group photo:

Screenshot from BACK-ON.com (Profile Page)

They also uploaded a brand new ‘behind-the-scenes’ video on their Youtube channel: it features the band and their team during their Ice cream photo shoot session last month (March 2012) and for those who prefer reading to listening, BACK-ON helpfully included subtitles!   You can tell they had a lot of fun (despite the temperature being a measly 4 degree Celsius) and it’s really worth watching the video (爆つべ vol.21) just to laugh along with them and see them interact!

The highlights would probably include:

  • A snapshot of GORI from about 10 years ago (before he was 18)
  • KENJI03 biting a baguette – with zest!
  • SHU laughing out loud and his oh so handsome new look (slicked back hair works for him!)
  • TEEDA doing a ‘mini’ strip tease
  • Lots of party-poppers and pizza and random scenes

You can watch the video by clicking on this link here:

Watch 爆つべ vol.21!

Or alternatively – click on ‘Read more’ below to watch the video on our site, and if so, do let us know what you think of the revamped BACK-ON.com and their new video :)


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